Success Stories
Financial Services
Banking: Creating culturally relevant communications
Financial Services: Increased its gender allocation by 80,000 members
Utilities and Telecommunications
Mobile Telephony: Product development and retail outlets based on cultural needs
Government Services, Health and Education
Origins helps Tower Hamlets PCT reduce inappropriate hospital attendance by 6%
Government Services: Customer satisfaction and service relevance
Education: Cultural insight to support funding submissions
Retail and Motoring Services
Motoring Services: Shedding light on under and over-represented cultures
Automotive: Strong cultural links to particular car models and identifying new cultural markets
Retail/Loyalty: Identifying purchase behaviours of cultural groups
Sport and Leisure
Sports Management: Diversifying cultures involved with AFL
Leisure: Special promotions designed to appeal to a specific culture
National Theatre: Diversity among Employees
Fundraising and Politics
Fundraising: Using Origins to evaluate recruitment
Politics and Voter Behaviour: Facilitating targeted communications to secure cultural group support