Our thoughts on measuring cultural diversity

Cultural Diversity / Aug 6, 2019
Origins Gets a New Look

As well as a brand-new web site, the Origins product has had a facelift to coincide with this year’s update of underlying name files and Australian base data.1 Currently, there are 260 categories in the Origins Classification.  The categories summarise the range of distinct name groupings we have identified during our 15 years of name […]

Read Post
Cultural Diversity / Mar 28, 2019
What’s in a Name? Sikh Names and Where to Find Them
Sikhs form one of the largest and fastest growing subgroups...
Read Post
Multicultural Marketing / Jan 19, 2019
Where is Multicultural Marketing Heading in 2019?
First some facts: Australian census data indicates that less than...
Read Post
Cultural Diversity / Dec 23, 2018
Resumes, Recruitment and Racism
It is often said that first impressions count.  When we...
Read Post
Cultural Diversity / Dec 9, 2017
What’s in a Name? Name Traditions of Africa
The colossal continent of Africa is home to a vast...
Read Post
Cultural Diversity / Jan 16, 2016
Racial Profiling at Woolworths?
The term ‘Racial Profiling’ has negative connotations because of its...
Read Post
Lost in Translation / Dec 17, 2015
Lost in Translation: Honda Jazz not Fitta for Scandinavia
The business case for undertaking thorough cultural analysis when marketing...
Read Post
Cultural Diversity / Sep 25, 2015
First There was IQ, Then EQ. Now we Have CQ
It is no longer sufficient for us to be merely...
Read Post
Cultural Diversity / Sep 23, 2015
What’s in a Name? Like Bob and Dylan, Times They are a-Changin’
The looming AFL Grand Final prompted us to investigate naming...
Read Post
Cultural Diversity / Sep 21, 2015
Lost in Translation: Soft Drinks, Hard Lessons
The 70s saw fierce competition for market share by the...
Read Post
Trends / Sep 4, 2015
Naming and Shaming
Some of the UK’s most embarrassing surnames are falling by...
Read Post
Cultural Diversity / Jun 24, 2015
Lost in Translation – the Nissan Breakdown
In an attempt to increase penetration rates amongst persons of...
Read Post
Cultural Diversity / Jun 24, 2015
What’s in a Name? Somali Naming Traditions
When Melbourne-based researcher, teacher, writer and poet Dr Yusef Sheikh...
Read Post
Cultural Diversity / Mar 21, 2015
Inspirational Diversity Quotes
Acknowledging and nurturing diversity is not a new concept.  Some...
Read Post
Cultural Diversity / Mar 20, 2015
What’s in a Name? Irish Naming Conventions
Last week’s celebration of all things Irish on St Patrick’s...
Read Post
Cultural Diversity / Mar 18, 2015
Easter – Different Time, Different Place
For many of us in Australia we look forward to...
Read Post
Lost in Translation / Mar 18, 2015
Lost in Translation – Gerber Happy Baby
Most marketers and business managers agree – segmenting by culture...
Read Post
Cultural Diversity / Dec 10, 2014
Cultural Background and Customer Retention
Depending on which ‘expert’ you believe, the cost of acquiring...
Read Post
Cultural Diversity / Dec 9, 2014
Christmas in Japan
The spiritual culture of Japan centres on Shintoism and Buddhism. ...
Read Post
Cultural Diversity / Sep 24, 2014
Stimulate Business Through Workplace Diversity
Sales and Profit.  Revenue and Growth. Income and Overheads.  All...
Read Post