Cultural Marketing Resources

Multicultural Marketing – Tailored communication and creative

Multicall Connexions

A small number of specialist multicultural agencies advise a range of companies about culturally-relevant marketing activities.  OriginsInfo’s preferred partner is Multicall Connexions which is expert across various dimensions of multicultural marketing – including strategic and creative development, media planning and placement, language services and translations, media and public relations, event sponsorship and community initiatives.  In addition, the Multicall Connexions free newsletter highlights the latest in multicultural marketing.

Multicall Connexions
Ground Level 256 Norton Street
Leichhardt NSW 2040 Australia
Tel: +61 2 8705 5600
E:

Multicultural Marketing – Targeting the right prospects

OriginsInfo has negotiated preferred partner status with two professional and reputable prospect data partners who assist clients to grow their customer base.

Veda Solutions

Veda Solutions Group works with key clients to compile modelled prospect lists derived from Consumer Prospects Plus, a vast data resource of the adult Australian population pre-coded with Origins cultural indicators.

Veda Solutions Group
Level 15 100 Arthur Street
North Sydney NSW 2060
Tel: +61 2 9278 7749
E:

Greater Data

Greater Data Pty Ltd assists a wide range of organisations to develop and implement acquisition activity designed to reach multicultural audiences with appropriately targeted and designed communications.  Like Veda, Greater Data also draws on the Consumer Prospects Plus database to compile quality lists of prospects that are most likely to match multicultural segments of interest.  Greater Data also publishes a free newsletter featuring the latest news relating to customer acquisition activity

Greater Data Pty Ltd
Suite 8, 481-483 Parramatta Road
Leichhardt NSW 2040 Australia
Tel: +61 2 9560 0700
E: