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What our Clients Say

“Brilliant!  The insights revealed and opportunities created through Origins analysis are groundbreaking for businesses that recognise the growing importance of marketing to Australia’s multicultural market segments.  This adds a completely new dimension to customer understanding.”

Adrian Ewart, Director, Client Engagement, Veda

“We really like the idea of analysing the cultural characteristics of our users of different services so we can see who we are reaching and who’s missing out.  The detail in the Origins analysis and the Origins web mapping capability gives us a great information base and enables us to truly tailor our ethnic marketing.  The software and the mapping are easy to use and the service support is very professional.”

Nick Murphie, Service Manager Communications & Marketing, Parramatta City Council

“Origins fills a real need in the increasingly multicultural Australian market.  It gives us a deeper understanding of people and places, and it adds predictive and descriptive power to Mosaic and our other segmentation solutions.  The granularity of Origins delivers a level of understanding that really sets it apart from census data.”

Joel Vincent, National Manager, Pacific Micromarketing

“OriginsInfo has been of tremendous help to us in our academic work, and has always responded to our queries and requests very promptly and with great clarity.”

Deepak Hegde, Assistant Professor of Management & Organisations, Stern School of Business, New York University

"The Origins software has provided great insight into the diversity of our retail customer base."

Hung Phan, Senior Analyst, Customer and Distribution Analytics, ANZ Banking Group








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