Lost in Translation: Honda Jazz not Fitta for Scandinavia
The business case for undertaking thorough cultural analysis when marketing to particular cultural segments cannot be overstated. While this blog series of ‘Lost in Translation’ bloopers may bring a smile to your face, I’m sure it is not the case for the Marketing Executives and General Managers caught up in these damaging and costly blunders […]
Lost in Translation – Gerber Happy Baby
Most marketers and business managers agree – segmenting by culture...
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