Multicultural Marketing

Cultural Diversity / Aug 6, 2019
Origins Gets a New Look

As well as a brand-new web site, the Origins product has had a facelift to coincide with this year’s update of underlying name files and Australian base data.1 Currently, there are 260 categories in the Origins Classification.  The categories summarise the range of distinct name groupings we have identified during our 15 years of name […]

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Lost in Translation / Dec 17, 2015
Lost in Translation: Honda Jazz not Fitta for Scandinavia
The business case for undertaking thorough cultural analysis when marketing...
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Cultural Diversity / Dec 10, 2014
Cultural Background and Customer Retention
Depending on which ‘expert’ you believe, the cost of acquiring...
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Lost in Translation / Mar 18, 2015
Lost in Translation – Gerber Happy Baby
Most marketers and business managers agree – segmenting by culture...
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Cultural Diversity / Jun 24, 2015
Lost in Translation – the Nissan Breakdown
In an attempt to increase penetration rates amongst persons of...
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Cultural Diversity / Sep 21, 2015
Lost in Translation: Soft Drinks, Hard Lessons
The 70s saw fierce competition for market share by the...
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Cultural Diversity / Jan 16, 2016
Racial Profiling at Woolworths?
The term ‘Racial Profiling’ has negative connotations because of its...
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Multicultural Marketing / Jan 19, 2019
Where is Multicultural Marketing Heading in 2019?
First some facts: Australian census data indicates that less than...
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Multicultural Marketing / Sep 1, 2013
Oprah’s Lesson on Segmentation
Last week Oprah Winfrey was in a handbag shop.  She...
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