Multicultural Marketing

Multicultural Marketing / Aug 6, 2019
Origins Gets a New Look

As well as a brand-new web site, the Origins product has had a facelift to coincide with this year’s update of underlying name files and Australian base data.1 Currently, there are 260 categories in the Origins Classification.  The categories summarise the range of distinct name groupings we have identified during our 15 years of name […]

Read Post
Multicultural Marketing / Jan 19, 2019
Where is Multicultural Marketing Heading in 2019?
First some facts: Australian census data indicates that less than...
Read Post
Multicultural Marketing / Sep 1, 2013
Oprah’s Lesson on Segmentation
Last week Oprah Winfrey was in a handbag shop.  She...
Read Post