Product Information

Cultural Diversity / Aug 6, 2019
Origins Gets a New Look

As well as a brand-new web site, the Origins product has had a facelift to coincide with this year’s update of underlying name files and Australian base data.1 Currently, there are 260 categories in the Origins Classification.  The categories summarise the range of distinct name groupings we have identified during our 15 years of name […]

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Cultural Diversity / Aug 6, 2014
Cultural Segmentation – See Your Customers Differently
Market segmentation is a fundamental step in any initiative.  Without...
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