Uncategorised

Uncategorised / Apr 5, 2014
What’s in a Name? Surname Tradition in Turkey

Surname Tradition in Turkey Name analysis is a valuable method of evaluating cultural origin and most of us will consciously or sub-consciously wonder about the origin of an unusual name.  But sometimes we find that the centuries-old tradition of using family names has a relatively short history.  Like in the case of Turkish names. Turkey […]

Read Post
Uncategorised / Jun 22, 2014
What’s in a Name? Greek Name Traditions
Population mapping builds an accurate picture of cultural density based...
Read Post
Uncategorised / Aug 7, 2014
What’s in a Name? Balinese Naming Traditions
Balinese Name Traditions The Indonesian island of Bali is famous...
Read Post
Uncategorised / Sep 11, 2014
What’s in a Name? Name Traditions of Scotland
Scottish naming traditions date back centuries.  Since the Kingdom of...
Read Post
Uncategorised / Mar 20, 2015
What’s in a Name? Irish Naming Conventions
Last week’s celebration of all things Irish on St Patrick’s...
Read Post
Uncategorised / Jun 24, 2015
What’s in a Name? Somali Naming Traditions
When Melbourne-based researcher, teacher, writer and poet Dr Yusef Sheikh...
Read Post
Uncategorised / Sep 23, 2015
What’s in a Name? Like Bob and Dylan, Times They are a-Changin’
The looming AFL Grand Final prompted us to investigate naming...
Read Post
Uncategorised / Dec 17, 2015
Lost in Translation: Honda Jazz not Fitta for Scandinavia
The business case for undertaking thorough cultural analysis when marketing...
Read Post
Uncategorised / Apr 5, 2014
Diversity in Cricket?
Howzat for Cricket? One of Australia’s most popular sports, Cricket...
Read Post
Uncategorised / Dec 9, 2014
Christmas in Japan
The spiritual culture of Japan centres on Shintoism and Buddhism. ...
Read Post
Uncategorised / Dec 10, 2014
Cultural Background and Customer Retention
Depending on which ‘expert’ you believe, the cost of acquiring...
Read Post
Uncategorised / Mar 18, 2015
Easter – Different Time, Different Place
For many of us in Australia we look forward to...
Read Post
Uncategorised / Mar 18, 2015
Lost in Translation – Gerber Happy Baby
Most marketers and business managers agree – segmenting by culture...
Read Post
Uncategorised / Jun 24, 2015
Lost in Translation – the Nissan Breakdown
In an attempt to increase penetration rates amongst persons of...
Read Post
Uncategorised / Sep 21, 2015
Lost in Translation: Soft Drinks, Hard Lessons
The 70s saw fierce competition for market share by the...
Read Post
Uncategorised / Sep 25, 2015
First There was IQ, Then EQ. Now we Have CQ
It is no longer sufficient for us to be merely...
Read Post
Uncategorised / Jan 16, 2016
Racial Profiling at Woolworths?
The term ‘Racial Profiling’ has negative connotations because of its...
Read Post
Uncategorised / Dec 23, 2018
Resumes, Recruitment and Racism
It is often said that first impressions count.  When we...
Read Post