Our thoughts on measuring cultural diversity

Multicultural Marketing / Aug 6, 2019
Origins Gets a New Look

As well as a brand-new web site, the Origins product has had a facelift to coincide with this year’s update of underlying name files and Australian base data.1 Currently, there are 260 categories in the Origins Classification.  The categories summarise the range of distinct name groupings we have identified during our 15 years of name […]

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Name Conventions / Mar 28, 2019
What’s in a Name? Sikh Names and Where to Find Them
Sikhs form one of the largest and fastest growing subgroups...
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Multicultural Marketing / Jan 19, 2019
Where is Multicultural Marketing Heading in 2019?
First some facts: Australian census data indicates that less than...
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Uncategorised / Dec 23, 2018
Resumes, Recruitment and Racism
It is often said that first impressions count.  When we...
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Name Conventions / Dec 9, 2017
What’s in a Name? Name Traditions of Africa
The colossal continent of Africa is home to a vast...
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Uncategorised / Jan 16, 2016
Racial Profiling at Woolworths?
The term ‘Racial Profiling’ has negative connotations because of its...
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Uncategorised / Dec 17, 2015
Lost in Translation: Honda Jazz not Fitta for Scandinavia
The business case for undertaking thorough cultural analysis when marketing...
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Uncategorised / Sep 25, 2015
First There was IQ, Then EQ. Now we Have CQ
It is no longer sufficient for us to be merely...
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Uncategorised / Sep 23, 2015
What’s in a Name? Like Bob and Dylan, Times They are a-Changin’
The looming AFL Grand Final prompted us to investigate naming...
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Uncategorised / Sep 21, 2015
Lost in Translation: Soft Drinks, Hard Lessons
The 70s saw fierce competition for market share by the...
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Name Conventions / Sep 4, 2015
Naming and Shaming
Some of the UK’s most embarrassing surnames are falling by...
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Uncategorised / Jun 24, 2015
Lost in Translation – the Nissan Breakdown
In an attempt to increase penetration rates amongst persons of...
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Uncategorised / Jun 24, 2015
What’s in a Name? Somali Naming Traditions
When Melbourne-based researcher, teacher, writer and poet Dr Yusef Sheikh...
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Cultural Diversity / Mar 21, 2015
Inspirational Diversity Quotes
Acknowledging and nurturing diversity is not a new concept.  Some...
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Uncategorised / Mar 20, 2015
What’s in a Name? Irish Naming Conventions
Last week’s celebration of all things Irish on St Patrick’s...
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Uncategorised / Mar 18, 2015
Easter – Different Time, Different Place
For many of us in Australia we look forward to...
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Uncategorised / Mar 18, 2015
Lost in Translation – Gerber Happy Baby
Most marketers and business managers agree – segmenting by culture...
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Uncategorised / Dec 10, 2014
Cultural Background and Customer Retention
Depending on which ‘expert’ you believe, the cost of acquiring...
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Uncategorised / Dec 9, 2014
Christmas in Japan
The spiritual culture of Japan centres on Shintoism and Buddhism. ...
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Cultural Diversity / Sep 24, 2014
Stimulate Business Through Workplace Diversity
Sales and Profit.  Revenue and Growth. Income and Overheads.  All...
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Uncategorised / Sep 11, 2014
What’s in a Name? Name Traditions of Scotland
Scottish naming traditions date back centuries.  Since the Kingdom of...
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Uncategorised / Aug 7, 2014
What’s in a Name? Balinese Naming Traditions
Balinese Name Traditions The Indonesian island of Bali is famous...
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Segmentation / Aug 6, 2014
Cultural Segmentation – See Your Customers Differently
Market segmentation is a fundamental step in any initiative.  Without...
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Cultural Diversity / Jun 22, 2014
Food and Migration
Australia is a migrant nation.  Like many countries, its agriculture...
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Uncategorised / Jun 22, 2014
What’s in a Name? Greek Name Traditions
Population mapping builds an accurate picture of cultural density based...
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Uncategorised / Apr 5, 2014
Diversity in Cricket?
Howzat for Cricket? One of Australia’s most popular sports, Cricket...
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Uncategorised / Apr 5, 2014
What’s in a Name? Surname Tradition in Turkey
Surname Tradition in Turkey Name analysis is a valuable method...
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Multicultural Marketing / Sep 1, 2013
Oprah’s Lesson on Segmentation
Last week Oprah Winfrey was in a handbag shop.  She...
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