Our thoughts on measuring cultural diversity

Cultural Diversity / Sep 11, 2014
What’s in a Name? Name Traditions of Scotland

Scottish naming traditions date back centuries.  Since the Kingdom of Scotland was formed in the 9th century, Scots have been largely known by location, occupation and clan.  Name patterns began to emerge clearly as the clan system broke down from 1700s and was firmly entrenched 100 years later.  This type of history is one reason […]

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Cultural Diversity / Aug 7, 2014
What’s in a Name? Balinese Naming Traditions
Balinese Name Traditions The Indonesian island of Bali is famous...
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Cultural Diversity / Aug 6, 2014
Cultural Segmentation – See Your Customers Differently
Market segmentation is a fundamental step in any initiative.  Without...
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Cultural Diversity / Jun 22, 2014
Food and Migration
Australia is a migrant nation.  Like many countries, its agriculture...
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Cultural Diversity / Jun 22, 2014
What’s in a Name? Greek Name Traditions
Population mapping builds an accurate picture of cultural density based...
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Cultural Diversity / Apr 5, 2014
Diversity in Cricket?
Howzat for Cricket? One of Australia’s most popular sports, Cricket...
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Cultural Diversity / Apr 5, 2014
What’s in a Name? Surname Tradition in Turkey
Surname Tradition in Turkey Name analysis is a valuable method...
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Multicultural Marketing / Sep 1, 2013
Oprah’s Lesson on Segmentation
Last week Oprah Winfrey was in a handbag shop.  She...
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