OriginsInfo’s base file, representing more than 18 million Australian adults, has been coded using the Origins software. This de-personalised base file is used to create Origins profiles of any area in Australia, giving a geographical (market) view of cultural diversity.
It is created using the same Origins methodology used to code your customers or employees, so you can be sure you are comparing like-with-like. And, by comparing profiles, you will know which cultural groups are over-represented, and which are under-represented.
Enter your postcode to discover the most common Origins Types and most popular Names in your neighbourhood.
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Male Personal Names
Female Personal Names
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Software & Data Licensing
In-house use for data analysis teams
Snapshot coding where there is no need for more regular updating
For retail trade area analysis and other geograpical applications
Outsourced processing and reporting with expert support