Multicultural Marketing in Australia

This 1999 paper uses a framework of three interrelated factors i.e. the multicultural marketplace in Australia, international markets and the multicultural resources that exist in Australia.

It contains many examples of multicultural marketing practice in Australia, drawing on winning entries from the annual Australian Multicultural Marketing Awards.  The case studies are used to illustrate the ways in which opportunities in the domestic and international marketplace can arise because of the multicultural dimensions of a society.

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