Here we summarise some of the success stories and applications across the many sectors where Origins has been used.
Local Government
Maribyrnong City Council in Melbourne wanted to understand if certain cultural groups were more likely to subscribe to its optional green waste subscription service. The research identified a strong cultural dimensions to resident behaviour, reflecting different attitudes towards and understanding of the service. Council incurs significant costs in sending green...
Politics and Voter behaviour
An Australian political party used Origins to understand in a recent State election if certain cultural groups were more likely to vote by post, to vote away from their home area, or to not vote at all. The research identified clear cultural dimensions to voter behaviour reflecting religion and differential...
Banking and Finance
A leading superannuation fund manager in Australia uses Origins to improve its gender allocation – with a particular focus in improving gender assignment for members of CALD communities. Drawing on the vast data compiled by Origins, the organisation has lifted the number of members with an assigned gender by almost...
Motoring Services
An Australian motoring services organisation researched product take-up and behavioural trends in its membership base. Strong cultural skews were identified in overall membership when compared to the market being served. Among those members opting for roadside assistance services, there was under-representation from several CALD communities, but this was particularly marked...
Mobile Telephony
A subsidiary of an international provider of mobile telephone services uses the Origins Web Mapping application to support its business decisions. Their core product is designed to service the telephony needs of recently arrived CALD communities and those who maintain strong links with their country of origin. This allows the...
Banking and Finance
A big four Australian bank uses Origins to understand the cultural dimensions of customer behaviour and product preference. A recent application compared the customer profile of selected branches with the Origins population profile within a reasonably accessible distance of those branches. This tool is also helping the bank, and its...
Arts and Leisure
OriginsInfo conducted analysis to determine the cultural make-up of the staff of the National Theatre in London to see how successful it was at attracting staff from diverse backgrounds. Origins was used to analyse the names of 721 members of staff. How well do National Theatre employees reflect London’s population?...
Health Administration
The Origins name analysis approach was used to find out if there was any variation by CALD community in both the response rate and the satisfaction levels of surveyed recipients of a government health service. Overall, Anglo-Celtic and West European groups were more responsive to the survey. Even though in-language...
Sports Management
The results confirmed a strong Anglo-Celtic bias with 70% of registrations bearing names of that origin. This compares with only 50% of names in the Northern League catchment area having Anglo-Celtic names. This outcome is balanced by an under-representation in most CALD groups. In particular, names of Islamic, Slavic, Greek...
Retail Loyalty
A leading Australian retailer wanted to understand if there was a cultural dimension to customer behaviour as evidenced by use of its loyalty card. Over 99.9% of customers were coded to their most probably cultural origin. When compared to the Australian population, the retailer discovered a strong bias towards two...
Automotive
A major Australian motor vehicle brand wanted to quantify which customers from major cultural segments showed a preference for particular models in the range. People with East/South East Asian and South Asian backgrounds are more than three times as likely to be interested in on particular model, compared with the...
Education
An Australian tertiary institution used Origins to gain insight into the cultural mix of its student base. It plans to use evidence gathered from its research to support funding submissions to enable it to better meet the changing needs of its student population, and provide culturally-specific on-campus facilities....
Fundraising
An international fundraiser was interested in researching the diversity of its supporter base to see how effective its recruitment methods had been, and to assess how representative its supporters were of the community at large. Origins facilitated this research. It also had the aim of creating a supporter base that...
Arts and Leisure
A gaming operator used Origins to identify the extent to which particular customer groups were over-represented in the client base. They found that people of Chinese origin were among the most frequent visitors. As a result, the operator developed special promotions to coincide with major Chinese holidays and communicated to...
Health Administration
Tower Hamlets Primary Care Trust (PCT) is a health administrative unit in London made up of 250 nurses, midwives, therapists, doctors and public health staff, and works with more than 158 General Practitioners (GPs) in 38 practices as well as the Royal London Hospital. The Business Challenge Tower Hamlets PCT...
