We really like the idea of analysing the cultural characteristics of our users of different services so we can see who we are reaching and who’s missing out.  The detail in the Origins analysis and the Origins web mapping capability gives us a great information base and enables us to truly tailor our ethnic marketing.  The software and the mapping are easy to use, and the service support is very professional.

Nick Murphie, Service Manager Communications & Marketing, Parramatta City Council