Typically, initial use of Origins generates insight and evidence about the cultural dimensions of customer behaviour. This insight can then be used in many ways. Here are four suggestions:
- To review how well the images and messages used by the brand connect with Australia’s multicultural consumer and labour markets.
- To provide a quantified evidence-base for setting goals and policies to improve engagement with multicultural Australia.
- To deploy in models where Origins is demonstrated to improve model performance and business outcomes.
- To provide benchmarks for monitoring over time. For example, to what extent do strategies, campaigns, and staff training promote change?
For more information see Business Benefits.Back to FAQ