How can my business benefit from the use of Origins?

Typically, initial use of Origins generates insight and evidence about the cultural dimensions of customer behaviour.  This insight can then be used in many ways.  Here are four suggestions:

  1. To review how well the images and messages used by the brand connect with Australia’s multicultural consumer and labour markets.
  2. To provide a quantified evidence-base for setting goals and policies to improve engagement with multicultural Australia.
  3. To deploy in models where Origins is demonstrated to improve model performance and business outcomes.
  4. To provide benchmarks for monitoring over time. For example, to what extent do strategies, campaigns, and staff training promote change?

For more information see Business Benefits.

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