What is the Enhanced Neighbourhood Insight feature?

This unique feature improves the accuracy of coding.  Enhanced Neighbourhood Insight uses the latest census data to check that some names are allocated to the most likely code.  For example, we use the latest census data to help sort out whether “Pereira” is more likely to be Portuguese or Sri Lankan.  Or whether “Gutierrez” is more likely to be Spanish, Mexican, South American or Filipino.

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