What's in a Name? Irish Naming Conventions

Posted by Michael Dove on 20 March 2015

123rf11789540s A man's surname generally takes the form O (originally "grandson") or Mac ("son", often abbreviated to Mc) followed by the ancestor’s given name, as in O’Donald (grandson of Dónall or Donald) or MacNamara ("son of Conmara"). The female equivalent was traditionally Ni and Nic respectively although in most cases, the male form has been adopted. Penal...

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Easter - Different Time, Different Place

Posted by Amanda Searle on 18 March 2015

123rf8874759s.jpg For many of us in Australia we look forward to Easter for the four-day holiday and the chocolatey goodness of Easter eggs. For others the Easter period is a deeply religious celebration of the life of Jesus, the mourning of his death and the joy of his resurrection. And for others the celebration will be a...

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Lost in Translation - Gerber Happy Baby

Posted by Amanda Searle on 18 March 2015

gerber-baby.jpg Most marketers and business managers agree – segmenting by culture and developing appropriate marketing messages that resonate with specific cultural communities will increase penetration rates in emerging market segments. This does not mean that you can simply translate the messages into another language, and use an image of a person from the targeted culture. Effective cross-cultural communication...

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Challenging the Culture of Acquisition vs Retention

Posted by Anne Macindoe on 10 December 2014

131125.acquisition Depending on which ‘expert’ you believe, the cost of acquiring a new customer can be four, six, ten times or more the cost of looking after the customers you’ve got. Whatever the number, one conclusion can be drawn. It is dramatically more expensive to recruit new prospects and convert them into buyers than it is...

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Christmas in Japan

Posted by Anne Macindoe on 9 December 2014

123rf32913116m The spiritual culture of Japan centres on Shintoism and Buddhism. Less than 1% of the population describe themselves as Christian. Yet Japanese Christmas tradition is well established. Various customs have been borrowed from the West, others have commercial origins and some are quite unique to Japan. Visually, Christmas customs in Japan can be hard to distinguish from...

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What's in a Name? Name Traditions of Africa

Posted by Anne Macindoe on 9 December 2014

79948116 The colossal continent of Africa is home to a vast diversity of cultures, languages and traditions.  A name is more than a moniker.  It has essence and meaning closely associated with the individual.  Most African people will introduce themselves not only by their name, but by its context and meaning, with which their personal identity...

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Inspirational Diversity Quotes

Posted by Anne Macindoe on 19 November 2014

martin luther king polyvore.com royalty free image   Acknowledging and nurturing diversity is not a new concept. Some of our greatest leaders in history have recognised the benefits of diversity and its importance in cultivating a harmonious land. Here are some quotes about the benefits of diversity from influential and revered leaders. Just as the natural environment depends on biodiversity, so the human environment depends...

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Too Much of the Same Thing?

Posted by Anne Macindoe on 11 September 2014

123rf8235760s Sales and Profit. Revenue and Growth. Income and Overheads. All too familiar business terminology. At this time of year, when teams in nearly every organisation are furiously planning a growth-fuelled future, how many will count on the one secret weapon with proven returns? A culturally diverse workforce expands thinking, strengthens your team and has a direct...

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What's in a Name? Name Traditions of Scotland

Posted by Anne Macindoe on 11 September 2014

123rf22359005s Scottish naming traditions date back centuries. Since the Kingdom of Scotland was formed in the 9th century, Scots have been largely known by location, occupation and clan. Name patterns began to emerge clearly as the clan system broke down from 1700s and was firmly entrenched 100 years later. This type of history is one reason...

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The 2014 Commonwealth Games

Posted by Michael Dove on 10 August 2014

123rf5979300s The Commonwealth Games is an event that celebrates cultural diversity. Drawing together many nations under the one Commonwealth umbrella, the event attracts participation by people of many different backgrounds and cultures. As one of the most multicultural societies in the world, how diverse was the Australian Commonwealth Games team? And how does that compare with other...

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