What's in a Name? Balinese Naming Traditions

Posted by Anne Macindoe on 7 August 2014

123rf12444863s editorial only Balinese Name Traditions The Indonesian island of Bali is famous for its culture. Among other qualities, its inhabitants are renowned for traditional dance, Hindu spiritualism and shadow puppetry. Balinese people also have a truly unique name convention. It is a tradition that visitors quickly notice, because so many locals share the same given names. One in Four New...

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Cultural Segmentation - See Your Customers Differently

Posted by Anne Macindoe on 6 August 2014

Collage small size2   Market segmentation is a fundamental step in any communication initiative. Without accurate segmentation, very little audience messaging can be successful. Census data and mapping like Social Atlas go some way towards building a population data framework. The Origins tool goes further, to accurately group data in the cultural contexts that determine communication value to culturally diverse customer...

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What's in a Name? Greek Name Traditions

Posted by Anne Macindoe on 22 June 2014

123rf21457172s Population mapping builds an accurate picture of cultural density based on location. This tool works hand in glove with name analysis to show how immersed people are in their community. Naming traditions, such as those popular with Greek Australians, provide this insight. Greek naming tradition has ancient cultural origins. Some location and occupation-based names occur, but...

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Food and Migration

Posted by Anne Macindoe on 22 June 2014

123rf22400855s Australia is a migrant nation. Like many countries, its agriculture depends largely on migrant workers. Uniquely, many have resettled in Australia, forging communities that brought with them culture, tradition and unique cuisine. Nothing follows the Australian story in quite the same way as our food history. That began with the British colony that established fledgling farmlets...

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What's in a Name? Surname Tradition in Turkey

Posted by Anne Macindoe on 5 April 2014

123rf14965696s *Surname Tradition in Turkey* Name analysis is a valuable method of evaluating cultural origin and most of us will consciously or sub-consciously wonder about the origin of an unusual name.  But sometimes we find that the centuries-old tradition of using family names has a relatively short history.  Like in the case of Turkish names. Turkey features an...

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Our Sporting Multi-Culture

Posted by Anne Macindoe on 5 April 2014

123rf22540891s   *Howzat for Cricket?* One of Australia’s most popular sports, Cricket can certainly draw a crowd.  The Boxing Day test consistently achieves sell-out status at the immense MCG arena.  While other sports enjoy an annual day in the sun too, Australian cricket is unique in its level of interest, match attendance and sport participation.  That’s interesting because shifting...

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A Cultural Melting Pot Called Easter

Posted by Anne Macindoe on 5 April 2014

123rf12931600s Multicultural Australia is about to embrace the humble egg.  Depending on cultural origin, boiled, painted, chocolate and, even bejewelled eggs are the order of the day.  It is, of course, the Christian Easter festival. Heralded by Shrove Tuesday is 40 days of prayer, fasting and self-denial.  This time of year on the Christian calendar is actually...

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Christmas Around the World

Posted by Anne Macindoe on 16 December 2013

123rf 16431798s The Christmas Kaleidoscope Australia is becoming increasingly culturally diverse. December has arrived and, with it, the festive tunes, tastes and tradition of Christmas. So, what is the place for this distinctive celebration in a contemporary multicultural nation?   The fact is, much of what we know today as Christmas tradition is rooted elsewhere. The midwinter practice of bringing...

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Cock Top of the Drops

Posted by Anne Macindoe on 4 September 2013

Place Holder Some of the UK’s most embarrassing surnames are falling by the wayside.  Experts tracking name origin and popularity over 100+ years say many once commonplace surnames are falling sharply. While the list includes several variants of Cock and Bottom, there are plenty of names people today prefer not owning up to:  Grave, Slow, Pigg and Hustler...

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Separation of Church and Trait?

Posted by Anne Macindoe on 2 September 2013

123rf8804959s One Melbourne council recently gave the green light to a unique project.  The Shia Muslim Al Sadiq Foundation will build a mosque on its Coolaroo property.  Right next door to an Assyrian church. Tensions are running high.  Members of St Mary's Ancient Church of the East claim the planning decision is tactless and provocative.  Their Muslim...

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