What We Can Learn About Segmentation From Oprah

Posted by Anne Macindoe on 1 September 2013

oprah handbag Last week Oprah Winfrey was in a handbag shop.  She asked to see a particular item and the assistant made an assumption.  After giving the bag’s expensive price-tag, she suggested Oprah might like to view less costly bags. Whatever else can be drawn from this situation, one thing is certain.  The assistant (not recognising the...

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