Viewing entries posted in June 2015

What's in a Name? Somali Naming Traditions

Posted by Michael Dove on 24 June 2015

123rf26829961s2 When Melbourne-based researcher, teacher, writer and poet Dr Yusef Sheikh Omar shunned traditional Somali naming traditions to name his newborn baby Amelia, his decision was met with intense disappointment and anger by the older members of the Somali-Australian community. They felt that it was a betrayal of their Somali and Muslim identity. Having extensively researched the...

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Lost in Translation - the Nissan Breakdown

Posted by Amanda Searle on 24 June 2015

nissan logo In an attempt to increase penetration rates amongst persons of South Asian origin in Canada, Nissan Canada recently executed an advertising campaign using ‘Hinglish’, a mixture of Indian and English languages. It was designed to speak to South Asian Canadians in a friendly voice. However, it may not have been received by its South Asian...

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