Viewing entries posted in September 2015

First There was IQ, Then EQ. Now we Have CQ

Posted by Michael Dove on 25 September 2015

Collage small It is no longer sufficient for us to be merely outstanding on the traditional measures of literary, computational and conceptual intelligence. And while high emotional intelligence goes a long way to promote the importance of communication, empathy and customer-centricity, there is another important dimension. With the globalisation of organisations, products and services, readily accessible international travel and burgeoning...

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What's in a Name? Like Bob and Dylan, Times They are a-Changin'

Posted by Amanda Searle on 23 September 2015

123rf14147854s cropped The looming AFL Grand Final prompted us to investigate naming trends of players over the past century.   Many AFL surnames feature consistently throughout the history of the game, often reflecting members of the same extended family. The name Merrett is one example, spanning the AFL landscape over five decades. Current Essendon Football Club players Jackson...

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Lost in Translation: Soft Drinks, Hard Lessons

Posted by Amanda Searle on 21 September 2015

Pepsilogocropped The 70s saw fierce competition for market share by the two major cola brands – Coca Cola and Pepsi Cola. The ‘Cola Wars’ ensued, consisting of massive advertising campaigns and expansion into emerging markets, such as Asia. Most of us recall the ‘blind taste test’ which was won by Pepsi. So how then did Pepsi...

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