Viewing entries posted in December 2015
Resumes, Recruitment and Racism
It is often said that first impressions count. When we
prepare for interviews or meeting new people, many of us
prepare by dressing, grooming and presenting in a way that
we think will help our cause. We take care with the way we
talk and our body language, so as not put ourselves at...
Lost in Translation: Honda Jazz not Fitta
The business case for undertaking thorough cultural analysis
when marketing to particular cultural segments cannot be
overstated. While this blog series of ‘Lost in
Translation’ bloopers may bring a smile to your face,
I’m sure it is not the case for the Marketing Executives
and General Managers caught up in these damaging and costly
blunders –...