Viewing entries posted in January 2016

Where is Multicultural Marketing Heading in 2016?

Posted by Michael Dove on 16 January 2016

123rf247114s First some facts: Australian census data indicates that less than half of Australia’s population was born in Australia with both parents also having been born in Australia. Origins data, providing a more refined perspective, shows a third of Australia’s adult population bearing names revealing a background other than Anglo-Celtic (CALD1). In the US, by 2020,...

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What's in a Name? Sikh Names and Where to Find Them

Posted by Michael Dove on 16 January 2016

123rf21810505s Sikhs form one of the largest and fastest growing subgroups of Indian Australians with 72,296 identifying with Sikhism in the 2011 census – a growth of 273% over the 2006 figure.1 Origins data indicates an adult Sikh population of 58,532. Most Sikhs originate in the Punjab region which straddles India and Pakistan. Unlike other religions of...

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Racial Profiling at Woolworths?

Posted by Michael Dove on 16 January 2016

123rf35066623s The term ‘Racial Profiling’ has negative connotations because of its association with inappropriate policing often amounting, at best, to harassment and, at worst unlawful killing. Dictionary definitions of Racial Profiling tend to take either a narrow or a broad perspective. Under the narrow definition, racial profiling occurs when a police officer stops, questions, arrests, and/or searches someone...

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