OriginsInfocus Summer 2015-2016

OriginsInsight - Everyone for Tennis!

The Australian Open is just around the corner and we look forward to welcoming elite players from all over the globe. Following on from our previous white papers on sport (see AFL, FFA and Cricket papers) this article measures the cultural diversity of elite tennis players in Australia. 

Is Tennis Australia achieving its stated goal of encouraging people of all backgrounds? Is its diversity reflective of the broader Australian population? 

Australia’s current top tennis players – Tomic, Kyrgios, Kokkinakis, Groth, Guccione, Stosur, Dellacqua, Gavrilova and Rodionova – all have culturally diverse names. Is this coincidence or reflective of a growing diversity?

Read more to find out.



Where is Multicultural Marketing Heading in 2016?

Australia’s diversity is growing and changing. Australia’s marketing industry has been slow to embrace the full potential of well-researched, culturally-appropriate, culturally-segmented marketing strategies. A significant opportunity exists for organisations to take advantage of this market gap and reap the awards.

Read more.


Racial Profiling at Woolworths?

Recent media articles have been critical of Woolworths’ alleged racial profiling to determine its customers of Chinese background and refusing to supply them with baby formula. Racial profiling has negative connotations, but intelligent use of name data can provide great benefits. In fact, we could argue that it is racist and irresponsible not to compile evidence of differential behaviour and needs.

Read more.


What’s in a Name? Sikh Names and Where to Find Them

One of the largest and fastest growing sub-groups of Indian Australians, Sikhs have a reputation for being proud, honourable and charitable. 

Names are important symbols of individual identity and Sikhs have deeply entrenched conventions in the names they adopt, resulting in many people sharing common names.

Read more.

Resumés, Recruitment and Racism

Subconsciously or not, employers too readily exclude people with culturally diverse names from the interview process. Research has shown that people with foreign-sounding names need to submit up to 68% more job applications than people with Anglo-Celtic based names for the same number of job interviews. Organisations are missing many opportunities to increase workforce diversity – and, in turn, profitability.

Read more.


Lost in Translation: Honda Jazz not Fitta for Scandinavia

When Honda launched one of its most popular cars, the Honda Fitta in Europe, it failed to conduct appropriate cultural research - which would have revealed that the word ‘Fitta’ is a vulgar term for female genitalia in Scandinavian countries. The Fitta was renamed the Honda Jazz, after much expense and angst.

Read more.

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News and Events

Harmony Day and Cultural Diversity Week

21 March

Coinciding with the United Nations Day for the Elimination of Racial Discrimination, Australia's Harmony Day celebrates the country's cultural diversity on Monday 21st March.

In Victoria, a week of lead-up events and activities under the banner of Cultural Diversity Week will take place around the state concluding with the Victorian Multicultural Festival on the 20th March at Federation Square. The free, family-friendly event will feature entertainment and activities for all ages and showcase the very best talent from Victoria’s culturally diverse communities.

More information

8833 VMC CDW Toolkit 2

A Taste of Harmony

21 – 27 March 2016

To coincide with national recognition of Harmony Day on 21st March, this annual event gives organisations the opportunity to celebrate their diverse workforce by registering for an event where employees share food and stories representing their cultural background. Workplaces can register for participation at


National Conference on Migration Media and Integration/Social Cohesion 2016

17-18 February, Monash University, Caulfield Campus

This inaugural conference aims to explore how ethnic communities are represented in the media and how this affects integration and social mobility. 

Bringing together migrant community leaders, researchers, media producers, policy makers, students and stakeholders from government and non-government organisations, the aim is to develop a framework to guide mainstream media’s reporting of issues relating to migrant communities, particular those that have arrived more recently.

More information 


Diversity Council Australia: When Culture Fit Goes Rogue

Thursday 19th May
DCA’s Diversity Leadership Program provides an opportunity to hear the latest on leading practice in workplace diversity – from organisations, social commentators, academics and thought leaders within the diversity field.

DCA's Diversity Leadership Program events are intended to;
1. Lead public debate
2. Develop leading diversity research, thinking and practice
3. Enable diversity management in a dynamic environment; and
4. Drive business improvement through successful diversity programs

More information

diversity council australia

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