Lost in Translation: Honda Jazz not Fitta for Scandinavia

Posted on December 17, 2015

Uncategorised / Dec 17, 2015
Lost in Translation: Honda Jazz not Fitta for Scandinavia

The business case for undertaking thorough cultural analysis when marketing to particular cultural segments cannot be overstated. While this blog series of ‘Lost in Translation’ bloopers may bring a smile to your face, I’m sure it is not the case for the Marketing Executives and General Managers caught up in these damaging and costly blunders […]

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Multicultural Marketing / Jan 19, 2019
Where is Multicultural Marketing Heading in 2019?
First some facts: Australian census data indicates that less than...
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