OriginsInfo is a small Australian business providing consultancy and service in the area of customer segmentation and target marketing in relation to the diverse cultural segments in Australia. Its principal is Michael Dove, formerly Director
of Business Solutions at Pacific Micromarketing and Market Analysis Consultant at Hermes Precisa Australia (now merged with Salmat).
OriginsInfo is the Australian and New Zealand partner of OriginsInfo Limited, the UK developers of Origins. Its principal is Richard Webber, visiting professor in the Department of Geography at Kings College, London.
Richard is the originator of Mosaic, the world’s most popular geodemographic neighbourhood classification system. Mosaic is widely used in Australia and New Zealand to assist public sector and commercial organisations to better understand their customers.
Richard’s global leadership in the development of practical and valuable segmentation tools, together with 35 years
of experience in public sector and private sector organisations, have now been applied to his recent research in the origin of names – hence Origins.