Smart tools for measuring the cultural diversity of
customers | employees | places
Measuring Cultural Diversity
Discover OriginsInfo's products and services.
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Knowledge Base
Find out more about Australia's cultural diversity.
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Quantifying Your Engagement with Multicultural Australia
Actionable Insight in weeks
Evidence to support crafted deployment and achieve business goals
Accurate and Compliant
More than 85% accuracy from
a representative sample of Australians; 100% privacy-compliant
Global Data from 1.2 billion individuals
Comprehensive data resources and 15 years of research underpin the Origins solution
Customised Delivery Platforms
Options to meet your operational resources and needs
Success Stories
Local Government
Maribyrnong City Council used Origins to anayse different take-up rates of its green waste subscription service by cultural background.
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Politics and Voter behaviour
An Australian political party used Origins to understand recent State election voters
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Banking and Finance
A leading superannuation fund manager in Australia uses Origins to improve its gender allocation – with a particular focus in improving gender assignment for members of CALD communities.
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Motoring Services
An Australian motoring services organisation researched product take-up and behavioural trends in its membership base.
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Mobile Telephony
Product development and retail outlets based on cultural needs
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Banking and Finance
Creating culturally relevant communications
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Arts and Leisure
OriginsInfo conducted analysis to determine the cultural make-up of the staff of the National Theatre in London to see how successful it was at attracting staff from diverse backgrounds.
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Health Administration
The Origins name analysis approach was used to find out if there was any variation by CALD community in both the response rate and the satisfaction levels of surveyed recipients of a government health service.
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Sports Management
Diversifying cultures involved with the AFL
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Retail Loyalty
A leading Australian retailer wanted to understand if there was a cultural dimension to customer behaviour as evidenced by use of its loyalty card.
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Automotive
A major Australian motor vehicle brand wanted to quantify which customers from major cultural segments showed a preference for particular models in the range.
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Education
An Australian tertiary institution used Origins to gain insight into the cultural mix of its student base.
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Fundraising
An international fundraiser was interested in researching the diversity of its supporter base
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Arts and Leisure
A gaming operator used Origins to identify the extent to which particular customer groups were over-represented in the client base.
Client Comments
… robust evidence base … Origins data was first class … quality of support and overall professionalism were exceptional. Nothing was too much trouble.
Dr Jane O'Leary, Research Director, Diversity Council AustraliaRead Client Comment
… super-responsive, meticulously thorough and go the extra mile … aimed at better connecting with growing marketplace diversity.
Georgie Brooke, Founder, Greater DataRead Client Comment
... demonstrable value in our churn propensity model ... incremental predictive uplift ...
Ian Lingard, Retail BI Alinta EnergyRead Client Comment
The Origins software has provided great insight into the diversity of our retail customer base.
Hung Phan, Senior Analyst, Customer and Distribution Analytics, ANZ Banking GroupRead Client Comment
Origins fills a real need in the increasingly multicultural Australian market.
Joel Vincent, National Manager, ExperianRead Client Comment
OriginsInfo has been of tremendous help to us in our academic work
Deepak Hegde, Assistant Professor of Management & Organisations, Stern School of Business, New York UniversityRead Client Comment
The detail in the Origins analysis...gives us a great information base
Nick Murphie, Service Manager Communications & Marketing, Parramatta City CouncilRead Client Comment
Brilliant! … ground-breaking for businesses … new dimension to customer understanding.
Adrian Ewart, formerly Director, Client Engagement, Veda (now Equifax)Read Client Comment
Deloitte has taken a data-driven approach...to ascertain just how diverse our workforce is...
Cindy Hook, CEO, Deloitte AustraliaRead Client Comment