Understanding the cultural mix of your customers is essential to ensure targeted business and marketing strategies. OriginsInfo offers a simple and cost-effective way to gain cultural understanding.
Know your customers
OriginsInfo offers a unique market segmentation service for Australia. By combining data, technology and services, OriginsInfo provides detailed insight into the cultural origins of your customers and the markets you serve, giving you the power to better target your marketing, and make informed business decisions.
The Origins tool provides accurate and reliable information about the cultural origin and gender of your customers, as well as identifying cultural segments that are over or under-represented in your customer base. This insight enables you to communicate with your existing customers in an appealing, culturally appropriate manner, as well as target potentially new or untapped markets.
OriginsInfo: Finalist 2012 National Multicultural Marketing Awards