Smart tools for measuring the cultural diversity of
customers | employees | places

Measuring Cultural Diversity
Discover OriginsInfo's products and services.

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Knowledge Base
Find out more about Australia's cultural diversity.

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Quantifying Your Engagement with Multicultural Australia

Actionable Insight in weeks

Evidence to support crafted deployment and achieve business goals

Accurate and Compliant

More than 85% accuracy from a representative sample of Australians; 100% privacy-compliant

Global Data from 1.2 billion individuals

Comprehensive data resources and 15 years of research underpin the Origins solution

Customised Delivery Platforms

Options to meet your operational resources and needs

Success Stories

Local Government

Maribyrnong City Council used Origins to anayse different take-up rates of its green waste subscription service by cultural background.

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Politics and Voter behaviour

An Australian political party used Origins to understand recent State election voters

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Banking and Finance

A leading superannuation fund manager in Australia uses Origins to improve its gender allocation – with a particular focus in improving gender assignment for members of CALD communities.

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Motoring Services

An Australian motoring services organisation researched product take-up and behavioural trends in its membership base.

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Mobile Telephony

Product development and retail outlets based on cultural needs

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Banking and Finance

Creating culturally relevant communications

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Arts and Leisure

OriginsInfo conducted analysis to determine the cultural make-up of the staff of the National Theatre in London to see how successful it was at attracting staff from diverse backgrounds.

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Health Administration

The Origins name analysis approach was used to find out if there was any variation by CALD community in both the response rate and the satisfaction levels of surveyed recipients of a government health service.

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Sports Management

Diversifying cultures involved with the AFL

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Retail Loyalty

A leading Australian retailer wanted to understand if there was a cultural dimension to customer behaviour as evidenced by use of its loyalty card.

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Automotive

A major Australian motor vehicle brand wanted to quantify which customers from major cultural segments showed a preference for particular models in the range.

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Education

An Australian tertiary institution used Origins to gain insight into the cultural mix of its student base.

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Fundraising

An international fundraiser was interested in researching the diversity of its supporter base

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Arts and Leisure

A gaming operator used Origins to identify the extent to which particular customer groups were over-represented in the client base.

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Health Administration

Origins helps Tower Hamlets PCT reduce inappropriate hospital attendance by 6%.

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Client Comments

… robust evidence base … Origins data was first class … quality of support and overall professionalism were exceptional. Nothing was too much trouble.

Dr Jane O'Leary, Research Director, Diversity Council Australia

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… super-responsive, meticulously thorough and go the extra mile … aimed at better connecting with growing marketplace diversity.

Georgie Brooke, Founder, Greater Data

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... demonstrable value in our churn propensity model ... incremental predictive uplift ...

Ian Lingard, Retail BI Alinta Energy

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The Origins software has provided great insight into the diversity of our retail customer base.

Hung Phan, Senior Analyst, Customer and Distribution Analytics, ANZ Banking Group

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Origins fills a real need in the increasingly multicultural Australian market.

Joel Vincent, National Manager, Experian

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OriginsInfo has been of tremendous help to us in our academic work

Deepak Hegde, Assistant Professor of Management & Organisations, Stern School of Business, New York University

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The detail in the Origins analysis...gives us a great information base

Nick Murphie, Service Manager Communications & Marketing, Parramatta City Council

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Brilliant! … ground-breaking for businesses … new dimension to customer understanding.

Adrian Ewart, formerly Director, Client Engagement, Veda (now Equifax)

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Deloitte has taken a data-driven approach...to ascertain just how diverse our workforce is...

Cindy Hook, CEO, Deloitte Australia

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Know Your Neighbourhood

Enter your postcode to discover the most common Origins Types and most popular names in your neighbourhood.

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See all blog posts
Cultural Diversity / Aug 6, 2019
Origins Gets a New Look
As well as a brand-new web site, the Origins product has had a facelift to coincide with this year’s update...
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Cultural Diversity / Mar 28, 2019
What's in a Name? Sikh Names and Where to Find Them
Sikhs form one of the largest and fastest growing subgroups of Indian Australians with 96,164 identifying with Sikhism in the...
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Multicultural Marketing / Jan 19, 2019
Where is Multicultural Marketing Heading in 2019?
First some facts: Australian census data indicates that less than half of Australia’s population was born in Australia with both...
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