Segmentation / Aug 6, 2014
Cultural Segmentation – See Your Customers Differently

Market segmentation is a fundamental step in any initiative.  Without accurate segmentation, very little audience messaging can be successful.  Census data and mapping like Social Atlas go some way towards building a population data framework.  The Origins tool goes further, to accurately group data in the cultural contexts that determine communication value to culturally diverse […]

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Multicultural Marketing / Sep 1, 2013
Oprah’s Lesson on Segmentation
Last week Oprah Winfrey was in a handbag shop.  She...
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