Cultural Diversity / Aug 6, 2019
Origins Gets a New Look

As well as a brand-new web site, the Origins product has had a facelift to coincide with this year’s update of underlying name files and Australian base data.1 Currently, there are 260 categories in the Origins Classification.  The categories summarise the range of distinct name groupings we have identified during our 15 years of name […]

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Cultural Diversity / Aug 6, 2014
Cultural Segmentation – See Your Customers Differently
Market segmentation is a fundamental step in any initiative.  Without...
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Cultural Diversity / Sep 24, 2014
Stimulate Business Through Workplace Diversity
Sales and Profit.  Revenue and Growth. Income and Overheads.  All...
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Cultural Diversity / Dec 10, 2014
Cultural Background and Customer Retention
Depending on which ‘expert’ you believe, the cost of acquiring...
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Multicultural Marketing / Sep 1, 2013
Oprah’s Lesson on Segmentation
Last week Oprah Winfrey was in a handbag shop.  She...
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