An international fundraiser was interested in researching the diversity of its supporter base to see how effective its recruitment methods had been, and to assess how representative its supporters were of the community at large. Origins facilitated this research. It also had the aim of creating a supporter base that reflected the diversity of the organisation’s client (beneficiary) population. In addition, the fundraiser aims to achieve greater involvement of its supporters who originate from specific countries that are the subject of its relief work.
