An Australian motoring services organisation researched product take-up and behavioural trends in its membership base.

Strong cultural skews were identified in overall membership when compared to the market being served.  Among those members opting for roadside assistance services, there was under-representation from several CALD communities, but this was particularly marked for people of Greek, Islamic and Slavic background.

Further analysis highlighted cultural differentiation for home insurance, vehicle insurance and even a preference for using particular methods of payment.